'The Bar' wins a DMA

'The Bar' has been getting a fair amount of attention of late. The cocktail making site, designed to help Diageo customers make the most of their range of spirits, has been lauded as a great example of shoppable content and recently picked up a DMA award for the best use of search.

This is a fantastic result, not only for TMW, but for experience strategy; it shows that developing quality, user-centric experiences can meet customer and business goals at the same time.