Healthcare innovation in the Digitial Innovation Group (DIG) for AstraZeneca and DigitasLBi

This work at DigitasLBi was genuinely innovative. I had the opportunity to create ground breaking product and service design ideas in the healthcare space and take them to fruition by contributing experience strategy, substantial research and pitching for investment.

Markets spanned from the UK to the US to China, which provided teams with invaluable insight into how thorough ethnography, service design and secondary research can yield fantastic user-centered products for any market. In addition, by working within an innovation lab we had the opportunity to understand how product design and start-up approaches can change the way agencies create solutions in order to exceed a user's expectations instead of simply meeting them.

The video below describes the approach that was used.

One of our most successful concepts was called ‘The Guanxi Initiative’, designed to help China-based doctors in more established hospitals to refer diabetes patients to less established ones. The video below was a part of a pitch presentation, which successfully achieved investment.