Context

I created a learning programme based on The Future of Doing, a research initiative exploring how organisations can better support creative practitioners.

The work focused on translating research insights into a structured learning experience for leaders and organisations.

The situation

While there was a growing body of content on employee experience, very little addressed the specific needs of creative practitioners working across design, technology, and strategy.

There was a need to translate these insights into something practical that organisations could use to rethink how they attract, support, and retain creative talent.

This became more urgent during COVID, as organisations reassessed how work is structured and what employees expect from their workplaces.

The work

I initiated The Future of Doing research in 2019 and partnered with the Berlin School of Creative Leadership to share initial insights through a podcast series.

Following strong interest, I was invited to develop in person learning sessions for executive MBA students.

When COVID disrupted these plans, I redesigned the programme as a fully online learning experience.

I created a four week course combining asynchronous video content with live, interactive sessions, enabling participants from around the world to engage with the material and apply it in practice.

The course focused on helping organisations understand how to design better employee experiences for creative practitioners, using structured frameworks and real world insights.

In 2021, I refined the content and structure, and established The Future of Doing as an independent training organisation, delivering an updated version of the programme.

I also consolidated the research and learning into a published book, and further developed my instructional design capability through formal study.

What changed

The work translated research into a practical and scalable learning experience, enabling organisations to engage more deeply with employee experience for creative work.

It also demonstrated the viability of new learning formats, successfully launching one of the first online programmes for the Berlin School and attracting a global audience.

The programme has continued to evolve, supporting ongoing learning and application in organisational contexts.

What this demonstrates

The ability to design learning experiences from original research, creating structured programmes that translate insight into practical organisational capability.