Making money from mediocrity: a key barrier to creative excellence

With many of the bigger digital transformations hitting their closing stages in 2020, brands are going to be looking for differentiation beyond seamless experiences. To do that, they will need to engage the right multidisciplinary creative talent and take a few calculated risks, but they will also need to stop making money in 3 key ways as they push towards brand differentiation. Click here to read the full article.