Highlighting innovative ways brands are meeting the needs of emerging customers
Bank of Melbourne asked me to talk to them about the emerging needs and services that could inspire the creation of a differentiated reason for members in the 18-30 age group to choose and stay with a brand. I highlighted the ways new products and services were being influenced by or generating new attitudes at the key following territories:
Generational expectations
Challenger financial services
Meaningful loyalty
My research generated 15 key insights and opportunities for BoM. The opportunities are actionable in the short and long term, either as a change in messaging or as entirely new products and services.
