The need for wolf pack creativity in politically divisive times
After having many research interviews and casual conversations with embattled talent, I wrote this article about creative EX. What struck me the most, when talking to people about the best work they’ve done, is that it largely came down to the people they worked with and how well they worked together, including the great clients who enabled them to do their job well. I’ve come to think of this as wolf pack creativity; a smaller team of equally talented, multidisciplinary and high functioning people, focussed on the same goal and backing each other to achieve it. Sadly, few organisations are enabling it.
