Background
In 2019, I realised that there was a tremendous amount of content emerging about contemporary employee experience (EX). However, very little focussed on the relatively unique needs of new creative configurations; designers, technologists, strategists, art directors and copywriters, which I refer to as ‘Wolf Pack Creativity’. I initiated a research project called The Future of Doing in October 2019, focussing on the workplace experiences of creative makers. I interviewed many creative makers around the world and combined forces with my strategy partner, Barry Mowszowski, and The Berlin School of Creative Leadership to convert those insights into a podcast in late 2019 and an open online course in 2020.
The course ran over 4 weeks, with 2 asynchronous modules for the students to watch at the beginning of the week and a working session over three hours on the Friday. Below is the course content in the order it needs to be seen.
Week 1 - Introduction and Purpose
1.1 Introduction to the course
1.2 Research insights
1.3 Creative leadership applications
1.4 Live session
Download structure here. Ideation session content not available.
Week 2 - Value and Selling
2.1 Research insights
2.2 Creative leadership applications
2.3 Live session
Download structure here. Ideation session content not available.
Week 3 - Ideas
3.1 Research insights
3.2 Application to creative leadership
3.3 Live session
Download structure here. Ideation session content not available.
Week 4 - Environment and collaboration
4.1 Research insights
4.2 Application to creative leadership
4.3 Live session
Download structure here. Ideation session content not available.
Project takeaways
I converted all the students ideas into storyboards and gave them these final takeaways:
They also got access to The Berlin School community boards and new connections to work with in the future.