Using service design techniques to build a brand

In 2012, I traveled to the small island of Westray in the Orkney Isles, with the aim of creating a brand, online presence and packaging prototype to help a small dairy farm sell their cheese and maybe a yoghurt or two. I tried a number of service design research techniques, with the aim of find the UCD steps that would work in an informal, rapid process.

To read the full story, go to http://uxmag.com/articles/ux-is-for-cheesemakers-too