<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://tracylouisebrown.com/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-human-centred-ai-adoption-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/recounting-my-career-journey-on-the-all-in-skills-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/mapping-and-visualising-500-years-of-family-migration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/9b07a9d6-fc73-4660-b390-7c62addd0945/Screenshot+2025-09-27+at+10.32.56%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Mapping 500 years of family migration using AI-enhanced tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/using-the-cone-of-plausibility-to-build-ai-strategies-that-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/5abb905e-02a5-4e46-ba11-8f1a762b2c61/Screenshot+2025-09-24+at+3.33.36%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Using the Cone of Plausibility to build AI strategies that work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/time-to-pivot-to-a-skills-led-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/595918e5-365d-45d8-a395-d1e9d819eb78/skills-based+organisational+structures.png</image:loc>
      <image:title>Latest - Time to pivot to a skills-led model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/redesigning-homeownership-with-human-centred-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457003948-JMGM3DDT8QJQBB0GCCVB/For+the+want+of+a+home.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457839348-0TLE3H3E9YHQSZAQGN4X/For+the+want+of+a+home2.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457006449-GXJF4HS5L2NNYTNCLB2X/For+the+want+of+a+home3.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457007334-8YYLQDEGZS1AVL68DG4W/For+the+want+of+a+home4.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457008517-PN3836U6S7GL9JD2AULW/For+the+want+of+a+home5.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457009594-UON2RGWO2GQ9BNN1RSJA/For+the+want+of+a+home6.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457010887-XPYV3P2902P0NGRLVJ32/For+the+want+of+a+home7.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457010870-0I9P7MC3W380KPIRIFHB/For+the+want+of+a+home8.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1757457012110-VQBVKZ98GITV0OF7937A/For+the+want+of+a+home9.png</image:loc>
      <image:title>Latest - Redesigning Homeownership with Human-Centred AI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/gen-x-are-the-chameleons-who-forged-the-digital-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/redesigning-menopause-harnessing-ai-and-service-design-for-better-menopause-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/download-5-key-steps-for-integrating-ai-into-human-centred-experience-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/popular-ai-tools-for-strategic-design-workflows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/a050a0aa-6db0-49cd-a069-6d1a2906dabb/Screenshot+2025-06-17+at+11.53.17%E2%80%AFam.png</image:loc>
      <image:title>Latest - Popular AI tools for strategic design workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/ethical-considerations-for-ai-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/digital-transformation-strategy-and-ongoing-guidance-for-a-global-sporting-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/d06ddbc0-3ab5-4950-971c-e673f36a9261/TA.png</image:loc>
      <image:title>Latest - Digital transformation strategy for a global sporting organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/making-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/its-time-to-hire-ecosystem-engineers-experiences-cant-work-without-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/seeking-investors-for-a-groundbreaking-experience-ecosystem-mapping-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/a-little-bit-of-creativity-is-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/leadership-tool-the-future-of-doing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-how-bad-creative-leadership-happens-to-good-organisations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/industry-standard-and-world-class-ai-benchmarking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790111081-U53IE5TXJKF8SCPVZ3AQ/Screenshot+2025-06-13+at+2.39.40%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790112589-GI5C3XE5J066Q7YFYNBC/Screenshot+2025-06-13+at+2.39.28%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790114152-UO53BW427YS1V7GOSU42/Screenshot+2025-06-13+at+2.39.10%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790116513-8F6RA00L321BU8P127E1/Screenshot+2025-06-13+at+2.38.41%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790121822-FTXKFG6URVCFGU2II0DN/Screenshot+2025-06-13+at+2.40.19%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749790122324-UHAP2KVT1Y34X7WBLG92/Screenshot+2025-06-13+at+2.39.49%E2%80%AFpm.png</image:loc>
      <image:title>Latest - Benchmarking against industry standard and world class AI experiences</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/making-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-10</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/service-design-strategy-for-local-government</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/a352b98b-bc35-4642-8782-c2365cdefbb3/Service+Vic.png</image:loc>
      <image:title>Latest - Service design strategy for local government - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/animation-if-only-anxiety-was-this-cute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-the-workplace-lament-of-generation-x-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cx-tool-approach-for-co-designing-experience-principles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/2ab9214a-c57c-4eaa-9981-4078fbb86a06/Screen+Shot+2023-10-05+at+7.17.47+pm.png</image:loc>
      <image:title>Latest - CX tool: approach to co-designing experience principles - 1. Discuss benchmarks</image:title>
      <image:caption>Brief them prior to the session then ask all workshop participants to talk about relevant experiences they consider to be best-in-class and why. Capture how they describe each.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/2ea9f727-e6ee-4c0b-8e6a-af35640189e9/Screen+Shot+2023-10-05+at+7.17.59+pm.png</image:loc>
      <image:title>Latest - CX tool: approach to co-designing experience principles - 2. Convert to principles</image:title>
      <image:caption>Affinity map those descriptions to develop a list of 5 - 10 principles that adequately represent what attendees considered to be the experience benchmarks they want to aim for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/cfda401a-f5e4-4c75-a308-330758a53520/Screen+Shot+2023-10-05+at+7.18.07+pm.png</image:loc>
      <image:title>Latest - CX tool: approach to co-designing experience principles - 3. Make them usable</image:title>
      <image:caption>Demonstrate how all the principles would be used to make real decisions about every touchpoint. Refine with the working group to reach consensus and a shared understanding of how the principles will inform their decision-making in future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-the-workplace-lament-of-generation-x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/lx-and-id-tool-how-adults-learn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/810c8766-3fae-448c-aed7-95981e404617/Andragogy.png</image:loc>
      <image:title>Latest - LX and ID tool: how adults learn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/overview-of-experience-disciplines-bdyzb-488st</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/61a7dba3-7868-4a29-9d31-00a9cc83a578/Screen+Shot+2023-08-17+at+1.51.03+pm.jpg</image:loc>
      <image:title>Latest - LX and ID tool: using Bloom's Taxonomy to articulate learning outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/overview-of-experience-disciplines-bdyzb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/people-need-motivation-ability-and-prompts-to-develop-into-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/aa90452d-2102-4020-bba0-87e3e80921b7/Screen+Shot+2023-08-03+at+7.57.27+pm.png</image:loc>
      <image:title>Latest - Using Fogg's model for leadership development: motivation, ability and prompts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/286d7832-ae38-477a-92b5-ba932e2b1f23/Screen+Shot+2023-08-03+at+9.22.10+pm.png</image:loc>
      <image:title>Latest - Using Fogg's model for leadership development: motivation, ability and prompts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-dark-triad-leadership-qualities-to-be-wary-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/806b1841-c6e4-44ed-a12c-42cd8ee114d4/Screenshot+2025-09-26+at+10.50.22%E2%80%AFam.png</image:loc>
      <image:title>Latest - The Dark Triad: leadership qualities to be wary of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/lx-and-ex-tool-creating-a-fair-learning-experience-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/6d325c76-eacc-4280-b816-5b0afb880f92/Screen+Shot+2023-07-12+at+3.54.13+pm.png</image:loc>
      <image:title>Latest - LX and EX tool: Creating an inclusive learning experience model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cx-tool-writing-customer-value-propositions-cvps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/89e04f43-492f-4bb7-9ebd-4d7f48db99d4/Screen+Shot+2023-07-11+at+8.53.35+pm.png</image:loc>
      <image:title>Latest - CX tool: Writing Customer Value Propositions (CVPs) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/9g0umqqtogbyb014skht33fqtr16xd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/how-we-talk-about-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-17</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/employer-evaluation-scorecard-for-undecided-creative-makers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/289ccc7f-bab5-43de-8c51-67bdb70d9801/employer+analysis.001.jpeg</image:loc>
      <image:title>Latest - Employer evaluation scorecard for undecided digital talent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/overview-of-experience-disciplines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/c6da754e-d2a2-4971-8f34-cd9c04f53ed4/SCATS.png</image:loc>
      <image:title>Latest - Creating HCD learning materials for local government teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/f7926a51-31ae-40f2-95d8-3a6446a17d70/Screen+Shot+2023-07-19+at+7.51.15+pm.png</image:loc>
      <image:title>Latest - Creating HCD learning materials for local government teams - Download the presentation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/interview-with-rmit-universitys-forward-skillscast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/how-we-talk-about-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-06</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/how-misogyny-has-impacted-my-career-since-1996</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-12</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/transforming-work-into-a-curriculum-as-we-search-for-skills-and-meaning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-16</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/micromasters-in-instructional-design-and-technology-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/17969c90-2827-4906-849f-c5006e93d851/UX_CX_EX_LX.001.jpeg</image:loc>
      <image:title>Latest - MicroMasters in Instructional Design and Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/making-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-14</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/try-turning-experts-into-coaches-not-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/6a61e109-f784-4c2c-81e0-1f7d740e731a/Screen+Shot+2021-12-08+at+4.02.24+pm.png</image:loc>
      <image:title>Latest - Try turning experts into coaches, not managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/gaslighting-designers-is-a-common-yet-destructive-habit-organisations-need-to-train-themselves-out-of</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/founding-the-future-of-doing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-27</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-future-of-doing-becomes-an-online-open-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/using-blooms-taxonomy-to-evaluate-mastery-in-the-workplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-12</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/what-motivates-creative-people-to-create</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-05</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/5-psychological-theories-that-workplace-strategists-should-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/2-weeks-40-watercolour-and-pen-miniatures-30-years-of-travel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/how-ux-cx-ex-and-lx-connect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1623036989265-VJK2024B6FTXCSQCO20Y/UX_CX_EX_LX.png</image:loc>
      <image:title>Latest - How UX, CX, EX and LX connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/using-service-design-to-create-solutions-for-disability-care-workers-and-their-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/9778bfd7-f178-4c9a-ae66-2a5edbdfe4d6/InLife.png</image:loc>
      <image:title>Latest - Defining the ideal employee experience for disability support teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/micromasters-in-instructional-design-and-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-13</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/wise-snippets-from-conversations-with</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/auditing-creative-making-ex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/learning-as-a-business-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/why-the-evolution-of-capitalism-is-so-significant-for-cx-strategy-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-19</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/vaccine-adherence-as-an-information-design-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-27</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/making-art-in-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-08</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/going-back-to-usability-heuristics-to-unify-complex-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cx-during-covid-insights-briefing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/enabling-service-access-for-teams-at-rmit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/591da8d6-4ba5-4a7d-9c03-9ee913ccf11d/RMIT.png</image:loc>
      <image:title>Latest - Enabling service access for teams at RMIT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-future-of-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-07</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/rethinking-automotive-service-ecosystems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/049bc8a2-6582-40bc-9321-1f24932a8ec4/Ford.png</image:loc>
      <image:title>Latest - Rethinking Ford service ecosystems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-need-for-wolf-pack-creativity-in-politically-divisive-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-06</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/hesta-member-online-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/c6163574-e07e-4897-98e0-e4cbcec3b26e/HESTA.png</image:loc>
      <image:title>Latest - HESTA member online transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-future-of-doing-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-27</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/highlighting-innovative-ways-brands-are-meeting-the-needs-of-emerging-customers-for-bank-of-melbourne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/9-optimistic-pearls-of-cynicism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/digital-transformation-certification-from-the-university-of-virginia-darden-business-school</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-06</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-future-of-doing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/3b2c8111-9ac7-4219-8e9c-befa11ec392f/FOD+2.png</image:loc>
      <image:title>Latest - Designing a global learning programme for The Future of Doing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/making-money-from-mediocrity-a-key-barrier-to-creative-excellence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-23</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/unlocking-the-future-of-work-through-task-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-07</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-cx-vs-creativity-debate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-31</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/creating-a-culture-of-learning-at-a-large-scale-digital-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/c957511b-3539-4d12-9a62-d9e7d80acdea/DT.png</image:loc>
      <image:title>Latest - Creating a culture of learning at a large-scale digital agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cannes-creative-leaders-programme-cclp-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/cb41eebb-8d23-4cba-a3d8-ecf0f410006c/Cannes.png</image:loc>
      <image:title>Latest - Designing and delivering executive learning at Cannes Lions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/meritocracy-manifesto-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-31</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cannes-creative-leaders-programme-with-the-berlin-school-of-creative-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-divisive-culture-making-organisations-less-relevant-1-YwDVk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/how-better-ex-enables-better-cx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/cx-capability-named-a-leader-by-independent-research-firm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/career-profile-in-marketing-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-31</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-meritocracy-manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-impact-of-ai-on-cx-at-wpp-connect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/03150e07-ee60-45f2-b3c6-5abd10a59b07/Screenshot+2025-06-11+at+3.43.35%E2%80%AFpm.jpg</image:loc>
      <image:title>Latest - WPP Connect talk about the impact of AI on CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/balancing-employee-and-customer-experience-for-better-outcomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/5d43a101-c13c-4bcd-9f59-40f922c09b55/AKQA.png</image:loc>
      <image:title>Latest - Balancing employee and client experience for better agency outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/a-great-customer-experience-without-great-service-design-is-not-enough-to-protect-uber-fromnbspfailure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/communications-council-talk-on-provoking-behavioural-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/speaking-at-ux-in-higher-education-about-how-to-use-service-design-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/speaking-at-customer-360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-solution-fixation-of-poor-service-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/designing-for-impatience-and-bad-manners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/talking-about-marketing-automation-in-a-non-automated-world-at-the-martech-symposium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/deakin-university-redesign-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/3282ba9b-3aaf-4d45-a022-25dce9054ec2/Deakin.png</image:loc>
      <image:title>Latest - Experience strategy for Deakin University - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/customer-transformation-for-bupa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/52a3b079-4c26-4103-824c-af418f6d1e95/Bupa.png</image:loc>
      <image:title>Latest - Experience transformation strategy for Bupa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/is-marketing-killing-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/brexit-outcome-shows-big-data-could-cut-through-rhetoric-to-show-even-greater-social-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/when-empathy-hurts-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/know-who-you-are-as-a-business-before-your-transformation-decides-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-about-experience-strategy-published-by-cmo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/its-not-just-personal-its-business-enabling-great-experiences-through-business-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/ethical-design-the-role-of-experience-design-in-equality-and-diversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-great-ux-fraud-when-user-centric-is-really-business-centric-and-why-you-need-to-stop-pretending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/sitecore-marginal-gains-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/time-for-strategists-to-sweat-the-small-stuff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/do-you-need-a-business-brand-or-experience-strategist-dont-doom-your-project-to-failure-by-picking-the-wrong-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/personalisation-still-a-challenge-for-many</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/generalist-or-specialist-why-experience-design-is-neither-and-both</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-bar-wins-a-dma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/v21-digital-summit-talk-breaking-down-the-barriers-to-innovation-in-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-for-ux-magazine-five-tips-for-experience-designers-working-to-improve-healthcare-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/fitbit-hackthon-at-dt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-21</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/masterclass-in-experience-strategy-and-storytelling-for-researchers-at-mumbrella-360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/healthcare-innovation-in-the-digitial-innovation-group-dig-for-astrazeneca-and-digitaslbi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/a8c7e919-2e6f-4776-8138-5e91cfd79cef/DIG.png</image:loc>
      <image:title>Latest - Healthcare innovation in the Digital Innovation Group (DIG) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-for-ux-magazine-five-principles-for-accommodating-user-needs-in-developer-led-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/community-funding-platform-for-lloyds-bank-digitaslbi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/researching-attitudes-to-cholesterol-diagnosis-for-unilever-tmw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-for-ux-magazine-stanislavski-and-the-reluctant-stakeholder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/redesigning-the-infiniti-press-site-for-motoring-journalists-tmw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/experience-redesign-of-the-national-lottery-e-commerce-and-good-causes-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/cd10b6b4-6364-4fa4-8971-b8ab2b0f2616/Camelot.png</image:loc>
      <image:title>Latest - Experience redesign of The National Lottery ecommerce and Good Causes platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/article-for-ux-magazine-ux-is-for-cheesemakers-too</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/the-bar-experience-for-diageo-tmw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/f9f2c829-448a-4705-b231-6671662b72ec/Diageo.png</image:loc>
      <image:title>Latest - Experience strategy for Diageo’s “The Bar” platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/using-service-design-techniques-to-build-a-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/experience-redesign-for-american-express-card-members-ogilvyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/6ba94f1f-7514-4998-8618-0a02eb5aa53f/AMEX.png</image:loc>
      <image:title>Latest - Online banking transformation for American Express - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Artwork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Opinion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Guest+speaker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/LX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/EX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/CX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Essay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/category/Tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Intrinsic+motivation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Superannuation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Illustration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/strategic+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Merit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Conversations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/LX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Automotive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Instructional+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Creative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/How+We+Talk+About+Work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Sitecore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Change+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/UX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Strategic+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Disability+care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Banking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Stakeholder+capitalism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Design+Ops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Workplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Case+study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/EX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Cannes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Designers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/The+Meritocracy+Manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/reset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/The+Future+of+Work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Organisational+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Art</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/HCAI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Inclusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Marketing+Automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Diversity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/CVPs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Featured</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Empathy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/FMCG</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Career+history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Creative+thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Online+behaviour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Skills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/China</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Behavioural+Change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Home+ownership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Future+of+Doing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Essay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Amex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Learning+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Social+media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Misogyny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Benchmarking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Service+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Creative+mental+health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Timely</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/XD</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Digital+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Employee+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/employee+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Gen+X</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Diegeo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Co-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/CX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/UCD</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Animation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Generations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Stanislavski</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/news/tag/Ecosystem+engineering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558447802460-NT18E0D2XEKABEEX8RU8/Marketing_Magazine.png</image:loc>
      <image:title>Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/48e4fcb6-d5e9-4307-9e61-6e30ba1f8858/Screenshot+2026-03-23+at+5.26.10%E2%80%AFpm.png</image:loc>
      <image:title>Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/71f4b0e5-854c-47c6-a46e-2ef5e37c88cd/Screenshot+2026-03-23+at+4.00.48%E2%80%AFpm.png</image:loc>
      <image:title>Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093072755-EBVESPIY8AUUAYCO5JS5/Sociust+%2B+TLB+Consulting-1.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093080960-Y7QKF5B1EFV7T7J7AT7C/Sociust+%2B+TLB+Consulting-2.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093091794-0BJVYDAI0F4042D35RMG/Sociust+%2B+TLB+Consulting-3.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093094995-89XBYL8S9D4PU4L91H6S/Sociust+%2B+TLB+Consulting-4.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093099724-5XAAXOXM6ODYCR6NAF7M/Sociust+%2B+TLB+Consulting-5.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093109646-JH49NGWVPYC88YCJEW4A/Sociust+%2B+TLB+Consulting-6.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093122551-YVSHEYS2EEPKBUVKWOEJ/Sociust+%2B+TLB+Consulting-7.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1775093123437-JU4WEFIH3X9V4Y614FZ3/Sociust+%2B+TLB+Consulting-8.png</image:loc>
      <image:title>Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458719323-YZMJAFZ2YVZ2PN5V6F40/strategy+and+design.033.png</image:loc>
      <image:title>Overview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/career</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558508152762-J86H6B3GQ4O2VAH9AULM/career.jpg</image:loc>
      <image:title>History - Building a career in experience strategy</image:title>
      <image:caption>I am often asked about what makes a good experience strategist or whether there is a right way to build your skillset. There isn’t. If my career is anything to go by, many twists and turns contribute towards a unique perspective and more valuable skills. If you are interested in my detailed project and client history instead, please get in touch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558506707462-WBRAY9J34N2U3DTXD38O/1200px-UKZNPclocktower.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558506927536-1E7JS3OJ06X5UXUNVDHV/UCT.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558507109763-X5UV79JQ999O4MH5RO5I/London.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558507244555-TDADE8AHEV1PIGKQSOT8/Amex.jpg</image:loc>
      <image:title>History</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/art</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458502499-3UPDMI5OLI7RV6YNZ73M/strategy+and+design.037.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458504272-RKO3NF23M7ZNXPPIDZ9Q/strategy+and+design.038.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458544573-J7ZV4YQGB4XODXD6KKYA/strategy+and+design.039.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458544279-6KZKAED9LTJO1VSLWLKW/strategy+and+design.040.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458585087-C4QT0617J15TKI5N816M/strategy+and+design.041.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458588183-9U0T0B6Z72BQ8WQIB15F/strategy+and+design.042.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1699235858520-0ZRWVZBH7V3P1B9RQ36X/IMG_2465.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1699235845045-T96YAFONQYDSOL8SOSDL/IMG_2739.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1772884767212-4I31N9NRF6ANCGFULHQC/bodega.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1772884895930-ZGMENLEZ6UV1F7TIWVFQ/napier.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1772884933223-4B3MQTYEUYX97QEYEW5C/garden.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683448602-5U5TAVYWYSJKMIQQLQUU/IMG_9935.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683441338-JQVVTCVYLMGOCPQ505WF/IMG_9961.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683510631-OD0GXNOBBVJALFBT1X2T/people_2.jpeg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683480864-F3JZPYA1KQL6KWWIJ8QJ/IMG_9964.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683557513-P048ERPWPDMKUIC971H7/IMG_9928.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683600882-1FPUDBGL44DCQMAVDEJA/Nat.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1666683930701-1G2NT0KZWOI2P5KBULI5/IMG_9931.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/ae5706f4-4af8-40ef-8aa2-1b598bd10f0b/Screen+Shot+2022-10-25+at+6.39.42+pm.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527104205-AYGEVTBXOGJPJ5YKWWIJ/Cooper.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527038730-7KHJOODJ9E16M1QG2V00/IMG_0085.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527047752-XOL2L7HWKJT9HYMIX1LA/IMG_2183.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527061083-W1H27YOAAJ4JAEPQZABB/IMG_2822.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527063713-F2MSAWH7IP8FXSJT5ILW/IMG_2860.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527071700-6CKXMPROBZNO89D5LKFH/IMG_4252.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527075702-F1UTTEKG942CCIDUJ2PU/IMG_4998.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527077999-IC3CQPK7PUBAOQIJ8730/IMG_5785.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527083687-AGVYLNM7G05RZZAYF0GF/IMG_5827.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527086649-2MFM6R8OD4NU520JHPAZ/Joshy_1.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527090973-FC7E9R6H13R4KOBFUMA6/Joshy_2.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527095153-FWX6MKT1LLFJ2O05VK8B/Joshy_3.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527371197-7I7ZWRHJ6XDWLTTDY5E0/1.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527371218-EU9OLRXRZA0ICX5IRH77/2.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527382832-W3V8PXQF36H5XCIVK4YE/3.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527382830-0WKPJGZZNI46WCN451SC/4.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527393991-J2QRHIY684SCSOPJE0OI/5.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527394038-U355F5I9SBJZXBRAZJTA/6.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528237023-2C6OCS41IPY9SSZG6E6N/street_drawings.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528386731-YG0JGC615EZMSNQJH8H6/22829112_10155058437017039_6571143657977859260_o.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528390423-S2JY88M7BW487IQ1DXFX/26060219_10155210092702039_1772821377685896417_o.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528392980-CSA8BSXNLZW67U06BHKZ/26114643_10155210093287039_8994792542064008390_o.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528397280-FRMJZXWVKW6TATJLYXK7/26116465_10155210092572039_1948466800228777781_o.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528401885-OG46Q60YIHAB72L133CW/26173589_10155210093477039_2038987021960041077_o.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528406977-N0FHIPSO7DKSSIYU1TDE/IMG_6080.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528405119-6O0W8HKA7GZJFQEIKH62/IMG_7960.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528417034-CT59XPOXD44Y3HDIY0CJ/IMG_8529.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528426259-I2XGVLGSEF5J5JRRQ3GA/IMG_9889.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527576955-ZYM1OZUSSH54Z1IHT8D6/image.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527686700-NAB41TJ388J00YAQXYDT/IMG_0736.JPG</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527696290-V13U5IPEF7RJNGVTCTIR/IMG_6972.JPG</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527707785-IOYUXD9KXK423YVGR1GP/IMG_6970.JPG</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527718394-FNLMD6S219DO6AJI52HR/IMG_6976.JPG</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527869427-QK5J9SMJ8L3AP4FLUQY5/image.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528306643-3SKZG3CAHA2Z1NBCYPSG/432091_308826989164755_1218585893_n.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1772884435546-7VO016U5OEHXJG9C7NQO/gwen+and+michael.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558527590360-5ZW8R21VD5CEBDEK59YK/image.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749471387519-ULB3CQ30T7PCFR0F3914/Screenshot+2025-06-09+at+10.15.45%E2%80%AFpm.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749528239497-FKCRQ3TAHV3OJQM2VPUW/Screenshot+2025-06-10+at+2.03.40%E2%80%AFpm.png</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1558528476026-8D13HZC08OODEGIWYRCG/IMG_4157.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/20192020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1620396279945-UWIQIM57K8PGRPSCAU2K/Future_of_Doing.jpg</image:loc>
      <image:title>Future of Doing course</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/books</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458734311-ZEPE3NI64SZBV7HDUPGT/strategy+and+design.032.png</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458719323-YZMJAFZ2YVZ2PN5V6F40/strategy+and+design.033.png</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458737661-B8YJ7R39U7XBGRFBDWI0/strategy+and+design.034.png</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458778818-M3EJC4M2NLUXYGEFOYAZ/strategy+and+design.035.png</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749458779159-9E79ZMPY53OLHX5Q4VJZ/strategy+and+design.037.png</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/441815d3-a53e-40c4-a609-e09e779b880f/Cynics_guide_to_optimism.jpg</image:loc>
      <image:title>Books - 9 Optimistic Pearls of Cynicism</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/0af9985e-8117-481d-aabf-c37f4be57de2/miso.png</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/35276a4b-b592-462b-9b3e-d4666ba76157/Meritocracy_Manifesto.jpg</image:loc>
      <image:title>Books - The Meritocracy Manifesto</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/cx-design-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749533079959-TMOVRDXP7B0EEO000QWC/strategy+and+design.045.png</image:loc>
      <image:title>Vision prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749533079875-Q1NZ41BF7D79Y10R1K6Q/strategy+and+design.046.png</image:loc>
      <image:title>Vision prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749533093865-IK9K11YKKRZ5F8HW4603/strategy+and+design.047.png</image:loc>
      <image:title>Vision prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749533084399-07QD9W7LEDET9DLZTXAK/strategy+and+design.048.png</image:loc>
      <image:title>Vision prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/1749533089370-RJ5P7WKRIFYDQ2BFEMIV/Screenshot+2025-06-10+at+3.23.58%E2%80%AFpm.png</image:loc>
      <image:title>Vision prototyping</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/a2d30052-adc1-4d2c-97c9-4914af325fd5/Screenshot+2025-06-10+at+12.34.34%E2%80%AFpm.png</image:loc>
      <image:title>Vision prototyping - A tool converting work into a live curriculum</image:title>
      <image:caption>A knowledge sharing tool that makes it easy for experts to convert project tasks into a live curriculum for their team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/02e1450c-902c-451e-bd9e-07a9e62d4135/Screenshot+2025-06-10+at+12.41.46%E2%80%AFpm.png</image:loc>
      <image:title>Vision prototyping - Experience engineering tool</image:title>
      <image:caption>An enterprise-level tool that helps organisations to map experience ecosystems and diagnose the issues that prevent holistic solutions. Currently seeking partners and investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/c8d04ed8-6ff8-40db-9aa5-5abd873b2f86/Screenshot+2025-06-10+at+1.03.27%E2%80%AFpm.png</image:loc>
      <image:title>Vision prototyping - Training with shelter dogs</image:title>
      <image:caption>Providing shelter dogs with exercise, play and prospective adopters while motivating people to train in local parks with dog-friendly PTs..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/fd159ef7-5148-402f-a74f-33597eec362c/Screenshot+2025-06-10+at+1.09.56%E2%80%AFpm.png</image:loc>
      <image:title>Vision prototyping - Partnership assessment tool</image:title>
      <image:caption>Assessing prospective partners on their values and alignment with business objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/2b738d32-ce1b-45a0-8cea-a3134cc0b805/IMG_0805.jpg</image:loc>
      <image:title>Vision prototyping - Noise detectors for neurodiverse-friendly buildings</image:title>
      <image:caption>Creating noise detectors that can warn residents that they are making enough noise to distress neurodiverse neighbours.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce3a49125f69b0001470eb8/f38f8124-8c44-496e-8a21-58d7bc882d01/Screenshot+2025-06-13+at+5.26.42%E2%80%AFpm.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tracylouisebrown.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
</urlset>

